By Mike Bartley
Ford has been experiencing woes on their own turf - they have posted a decrease in their sale for the month of February this year compared to the numbers last year. But the company is focused to bring them back to profitability. In connection with their bid to increase sales globally, they have plans to launch new products at the ongoing Geneva Auto Show.
Ford is likely to introduce vehicles which will address the demand for segments in the European market. These segments that Ford is trying to take control of are the Multi-Purpose Vehicle segment and the premium-styled class of vehicles.
Last year, Ford of Europe saw their sales improving over 2005. The improvement is the result of the popularity of the Ford S-Max which was voted as the Car of the Year in Europe. This year, Ford has improved the overall appeal of the C-MAX which they hope will tighten their grip on the MAV segment of the European market.
Aside from MAVs, European motorists are also showing interest for top of the line features and innovative features in sedans. The increase in the sales of German premium brands like BMW and Audi reflects the current trend that European car buyers are more inclined to luxury sedans.
In response to this, Ford will launch at the 77th Geneva International Auto Show the redesigned Ford Mondeo. The sedan is the flagship vehicle of Ford's lineup in the European market. Just like BMW and Audi sedans, the Mondeo is also packed with features which spell luxury for its owner.
The Ford Mondeo was also given the benefit of having technological features akin to that held by Audi and BMW vehicles.
John Fleming, the President and Chief Executive Officer of Ford of Europe, has this to say about the launching of the redesigned Mondeo: "The new Mondeo is particularly important to us, and it's the most technologically advanced car we've ever launched. I am convinced that like the Ford S-MAX, the new Mondeo will not only bring new buyers to Ford showrooms but also delight our loyal customer base across Europe."
The Ford Mondeo was designed not only to give a high level of performance and reliability but also to attract the attention of the public through its stunning looks. "We wanted to create an emotional connection with the new Mondeo that would attract people from an aesthetic point of view even before they appreciate its technology," says Martin Smith. Smith is the Executive Director of Design for Ford of Europe. "Our goal was to make people feel impressed when they see the car, and ultimately want to own one," Smith added in conclusion.
Meanwhile, the introduction of the Ford C-MAX further broadens the lineup of MAVs of Ford of Europe. Stephen Odell, the Vice President of Marketing, Sales, and Service for Ford of Europe, has this to say about the smaller sibling of the S-MAX: "The cornerstone of our 'MAX' strategy is to give customers all the features, space, and flexibility they need from a family vehicle, but to style the vehicles in a way that allows them to stand out in the crowd, and above all to maximize driving pleasure. Both the new C-MAX and the bigger S-MAX are true to this concept - versatile, comfortable, and spacious, yet also great fun to drive."
The drive of Ford of Europe to increase their performance in terms of sales has resulted to the two additional vehicles in their lineup. While no Nissan car cover can hide the great features of the vehicles, the acceptance of the car buyers of the Ford Mondeo and the Ford C-MAX still remains to be seen.
Ford has been experiencing woes on their own turf - they have posted a decrease in their sale for the month of February this year compared to the numbers last year. But the company is focused to bring them back to profitability. In connection with their bid to increase sales globally, they have plans to launch new products at the ongoing Geneva Auto Show.
Ford is likely to introduce vehicles which will address the demand for segments in the European market. These segments that Ford is trying to take control of are the Multi-Purpose Vehicle segment and the premium-styled class of vehicles.
Last year, Ford of Europe saw their sales improving over 2005. The improvement is the result of the popularity of the Ford S-Max which was voted as the Car of the Year in Europe. This year, Ford has improved the overall appeal of the C-MAX which they hope will tighten their grip on the MAV segment of the European market.
Aside from MAVs, European motorists are also showing interest for top of the line features and innovative features in sedans. The increase in the sales of German premium brands like BMW and Audi reflects the current trend that European car buyers are more inclined to luxury sedans.
In response to this, Ford will launch at the 77th Geneva International Auto Show the redesigned Ford Mondeo. The sedan is the flagship vehicle of Ford's lineup in the European market. Just like BMW and Audi sedans, the Mondeo is also packed with features which spell luxury for its owner.
The Ford Mondeo was also given the benefit of having technological features akin to that held by Audi and BMW vehicles.
John Fleming, the President and Chief Executive Officer of Ford of Europe, has this to say about the launching of the redesigned Mondeo: "The new Mondeo is particularly important to us, and it's the most technologically advanced car we've ever launched. I am convinced that like the Ford S-MAX, the new Mondeo will not only bring new buyers to Ford showrooms but also delight our loyal customer base across Europe."
The Ford Mondeo was designed not only to give a high level of performance and reliability but also to attract the attention of the public through its stunning looks. "We wanted to create an emotional connection with the new Mondeo that would attract people from an aesthetic point of view even before they appreciate its technology," says Martin Smith. Smith is the Executive Director of Design for Ford of Europe. "Our goal was to make people feel impressed when they see the car, and ultimately want to own one," Smith added in conclusion.
Meanwhile, the introduction of the Ford C-MAX further broadens the lineup of MAVs of Ford of Europe. Stephen Odell, the Vice President of Marketing, Sales, and Service for Ford of Europe, has this to say about the smaller sibling of the S-MAX: "The cornerstone of our 'MAX' strategy is to give customers all the features, space, and flexibility they need from a family vehicle, but to style the vehicles in a way that allows them to stand out in the crowd, and above all to maximize driving pleasure. Both the new C-MAX and the bigger S-MAX are true to this concept - versatile, comfortable, and spacious, yet also great fun to drive."
The drive of Ford of Europe to increase their performance in terms of sales has resulted to the two additional vehicles in their lineup. While no Nissan car cover can hide the great features of the vehicles, the acceptance of the car buyers of the Ford Mondeo and the Ford C-MAX still remains to be seen.
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