Custom Search

Electric Avenue and the Detroit International Auto Show

Saturday, June 5, 2010 2:56 PM Posted by Andy Subandono

By Harriet Shugarman

For some people, it's the moment they have been waiting for all year, for others, it's a passing fantasy and then it's back to reality. But if you are one of the thousands of individuals shopping for a new car this year, or interested in the latest new auto gadgets and technology, the opening of the largest auto show in the US is a big deal. This year's North American International Auto Show, which opened on January 11th in Detroit Michigan and runs through January 24th, includes a 37,000 square foot Electric Avenue, showcasing the latest in electric vehicles and battery technology. While some of these electric cars are still just prototypes, many of the electric cars showcased this year will be in dealer showrooms as early as this spring. Why are there so many electric vehicles this year?

In the USA, sales of hybrids were brisk when gasoline was over $4.00 a gallon, but since the summer of 2008 sales have been sluggish at best. Why the push then by automakers to introduce electric hybrids and pure electric models to their fleets? New found concerned for the environment? Maybe, but these are mostly bottom line companies, in many cases, companies trying to climb out of the "red." So it is still likely that the bottom line is more important to them than carbon emissions. What is most likely driving many of these companies is the need to meet new US "fleet" requirements for miles per gallon which were introduced in 2009. The new requirements call for cars to average 39 miles per gallon by 2016, and for trucks, 30 mpg. By comparison, in 2009, the average mpg for cars in the USA was 27.5 and for trucks 23.1 mpg. Cars and trucks in the mix that use little if any gasoline help bring up the fleet average, and in order to get to the 2016 requirements automakers need to start now!

We could question however, why the average Japanese and European automobiles already meet a "fleet" average of over 40 MPG. Why can these countries do this and yet many American industry executives insist that the US can 't possibly be competitive if it is "forced" to meet these new targets! Could it have anything to do with the high gasoline prices in these countries - in many cases more than triple those found in the USA! Legislative change is important and can have a significant impact on our environment. Another reason we all need to pay attention to what is happening in Washington these next few months as a new climate and energy bill is debated. Separate and distinct from the climate change bill is a question we need to ask ourselves, if it went back to $4.00 a gallon would consumers demand more fuel efficient vehicles from car manufacturers?

Many of the electric cars on display in Detroit this year can be "plugged" into a regular electric socket for recharge. Office and residential buildings in places like Manhattan, LA and Chicago are installing "charge banks" in their garages in anticipation of a many new electric cars. If you live in a place like Minneapolis or Edmonton, Canada, the cold climate makes electric outlets for vehicles commonplace, most malls and office buildings already have these outlets in place. For more info on the Detroit show and some to the things they have to offer, check out the North American International Auto Show website.

http://www.naias.com/electric-avenue/electric-avenue.aspx

0 Response to "Electric Avenue and the Detroit International Auto Show"

Post a Comment

Related Posts with Thumbnails